The art of writing the perfect recruitment ad

Dec 11, 2023

As a recruiter, or at least as someone who has spent a lot of time sleuthing around job boards, you’ve likely seen – and probably even written – a lot of recruitment ads. If you spend some time looking at enough job ads, you’ll likely begin to notice a very formulaic and recycled style that many recruiters stick to.


They will typically list the job requirements, what experience and education the applicant needs, and finish it up with a nice, un-welcoming call to action or overly intimidating “next steps” section. Many job postings read like a boring old job description – no personality, and no real appeal to the applicant’s desires.

That’s because many recruiters simply do not understand that job postings are all about marketing. You’re selling your company and your vacant position to the millions of people searching for jobs every day. That means that you need to approach your job ad like you would for any marketing piece. It should be creative, engaging, personal, and laser-focused on the needs and desires of your target audience: candidates.


Before we get into how to write the perfect recruitment ad, I have a bit of a confession to make. There’s no such thing as the perfect job ad. Not in the sense that you can create an incredibly convincing ad and then just keep replicating that formula over and over again. Instead, creating the perfect recruitment advert is all about figuring out what is right for each specific job you’re advertising and the people you’re targeting it to, and crafting a killer job posting that no one will be able to resist.

With that in mind, let’s get started.


Recruitment ad best practices

Before we get into specific best practices for writing a recruitment ad, it’s important to note a few overall goals you should be striving for when writing your job post. Generally speaking, your job ad should accomplish the following:

  • Make a great first impression for readers
  • Stand out from the crowd
  • Increase the likelihood that the applicant will hit the “Apply Now” button
  • Be engaging and easy to read
  • Offer enough information that the reader can pre-screen themselves
  • Be friendly, yet professional
  • Be easily skimmable and readable on mobile


Keep each of these points in mind when you’re crafting the language for your next recruitment advertisement.

And now for some best practices!


1. Know your target audience (your candidates)

Apologies if I sound like a broken record here, but by far the most important step in writing a recruitment ad is getting to know your target candidate. That means before you put pen to paper (or fingers to the keyboard), you should be talking with your colleagues. This will help you determine what your ideal candidate looks like, who they are, what they want, where they hang out and what you can say to them to make them want to work for you.

In marketing, this would start with creating a persona, or an imaginary, ideal candidate that you’re pitching your job opening to. Let’s call him Doug.


Do some research into who Doug is and what he wants. Is Doug looking for a hip and cool place to work? Play up your modern, downtown office. Does Doug value a close-knit team atmosphere? Tell him about your company culture and the team he’d be working for. Is Doug young and just starting out? Let him know about your great benefits package, retirement savings plans, and growth potential.

The more you know about Doug, the better equipped you will be to write a recruitment ad that he’ll want to see. And if Doug is happy and wants to join your company, then you’ve just landed yourself the ideal candidate!


2. Don’t forget about search engine optimization

Despite the fact that most job searchers almost exclusively use the web to search for their next opportunity, many people forget to write their recruitment ads so that they’re found by search engines. Getting your job ad found by people searching for the position you’re promoting is only half the battle, but it’s also the very first step in the recruitment process. If Doug can’t find your ad because it’s not optimized for search, then you’re not getting to the second half of the battle.


So, it’s important for recruiters to do a bit of research into what keywords are typically associated with their vacant position. Find out what job searchers are typing into search engines to find similar postings to yours, and include those keywords into your recruitment advert. This will make you easier to find, and also forces you to use language that your candidates already know.


3. Nail your company description

Now that we’ve gotten the general best practices out of the way, let’s get into some specifics.

The first thing that job seekers should see when they open your recruitment ad is a compelling paragraph about your company. This is your first impression, and you should make sure that it’s a great one. Don’t just copy and paste your boilerplate company description into this section either. If you can find the exact same company description in a bunch of other places across the web, then it’s not personal enough to earn the top spot in your perfect recruitment ad.

Instead, take your company description and make a connection between the organization, the job, and the candidate. Talk about your company mission and values, and tell readers how the position fits into that vision. Job seekers want to be inspired by what you’re doing and they want to know how they will fit in.

Let’s look at an example.

Unlike recruiting agencies, we don’t sell people.We offer growing businesses an entirely new option they’ve never seen before – without expensive, salary-based placement fees. Instead, we help them market themselves as a great place to work to attract, engage, and hire the right people. We provide everything they need to consistently hire great people quickly and cost-effectively – including a complete and advanced virtual hiring team, recruitment technology, paid advertising, coaching, training, and all of the hires they need – all for a flat monthly fee.What’s in it for me?By joining us, you’ll get to be part of a disruptive new category at the ground level and help growing organizations scale their teams and truly establish their organizational culture.
Talent Acquisition Specialist @ Pivot + Edge

This company description clearly outlines the values, goals, and vision of the organization. Readers get a clear insight into the company’s overall goal, and how they intend to get there. And, even better, the applicant knows exactly how they will fit into that vision of the future.

Relevant: How to draft an equal opportunity employer statement for your recruitment ad


4. Get people excited about the job overview

After you’ve wooed your prospective candidate with your company description, you can now start pitching your job opening. This is a more high-level summary of the core characteristics of the job. More specific job responsibilities come further down in the recruitment advert.

Distill the job down to about 4-5 core attributes that describe what the candidate will be doing, who they’ll be doing it with, and what the impact will be. That last point is particularly important. Most people want to be a part of something bigger than themselves. By pitching the benefits of your vacant job – both to the candidate and to others – and tying it back to your company vision, candidates will feel a deeper connection to what you’re advertising.

Be sure that you write this section in an engaging, snappy, and compelling way, while also conveying the most pertinent information. Using subheads and bullet points is a great way to make this section accessible and fun to read for your candidate.

Here’s a simple example.

Shopify Plus is making enterprise commerce simple. We give high-growth, high-volume merchants the scalability, reliability and flexibility they need. Shopify Plus is helping power commerce for companies like Tesla, RedBull, GE, L’Oreal, Victoria Beckham, UPS and many more. We believe large merchants should love their commerce platform and we work hard each day to make that happen. We are in hyper-growth mode, and this is where you come in.As an Offline Marketer, you will be responsible for owning and executing small- and large-scale events globally for Shopify Plus. You will either be leading or supporting various offline marketing initiatives from owned events to industry trade shows. You will be working cross-functionally within the Plus team and Shopify’s core team to lead the strategy of fully-integrated offline marketing campaigns.
Offline Marketing Manager @ Shopify

I’ve included the company description into this example as well to demonstrate how the recruitment ad flows from a high-level description of the mission and direction of the team and then jumps right into where the applicant fits in. The candidate knows what the goal is and what will be expected of them if they hit “Apply Now”.


5. Describe the compensation and perks package

By now, Doug should be feeling pretty jazzed about your company and how he fits into the team. Next up comes the good stuff – money, benefits, and perks. You don’t have to get too fancy with how you present the salary (if you even do), but the benefits and perks section is where you can really take advantage of how well you know Doug and his lifestyle.

Rather than just writing a laundry list of benefits and perks that your company offers, make a list of the top 10 and explain how they will improve Doug’s day-to-day life. Have a really cool, downtown office? Talk about how great it is to walk into a gorgeous office in the heart of the action. Do you offer free parking or transit? Tell Doug how much he can save each month on transportation cost.

Take some time to find out what Doug wants, and what you can offer him, and really drive home the fact that your company will help make his life more enjoyable, on top of paying the bills.


6. Get the job requirements section over with

Next up in your job ad is the boring old job requirements section. Hey, it can’t all be leg-twitchingly exciting.

The job requirements section contains critical information that your candidates will read in order to pre-screen themselves for the position. This is where you list things like required experience, education, skills, characteristics, language and location requirements, and so on. Essentially, this is the part of the recruitment ad that will start to weed out the underqualified candidates. When well written, a good job ad will leave you with a smaller pool of high potential candidates.

Because this is essentially just a list of requirements, keep this section short and concise. List your core requirements in bullet points, and only include what a candidate absolutely must have to be successful at the job.

Many organizations are beginning to move away from this type of rigid job requirements section because it can have the unwanted side effect of deterring candidates from applying, even if they may be suited for the job. Use your discretion as to how you want to approach this part of your recruitment ad. Having a strong handle on what your team needs and who they’re looking for will help guide what information to include or exclude.

Here’s an example of a standard job requirements section.

‍Web Designer / Developer @ Klipfolio

Preferred skills and experience:

  • Knowledge of HTML, CSS, and JavaScript
  • Proficiency with design & prototyping tools (Sketch, Photoshop, Illustrator, etc)
  • Exceptionally strong aesthetic sensibility.
  • Experience designing for multiple contexts such as mobile, desktop, tablet and TV.
  • Self-motivated and detail-oriented.
  • Solid communication skills and the ability to articulate the rationale for design decisions.
  • Awareness of the latest trends and technologies used in the world of web design and development


7. Round it out with a full list of job responsibilities

At this stage, Doug will have learned about your company, been enticed by your elevator pitch for the job role and pre-screened himself in the job requirements section. If he’s still feeling good about his prospects for landing this job, then Doug will likely want to know a bit more about the job.

The final major section of your recruitment advertisement expands on your elevator pitch to describe in greater detail what a successful candidate will be responsible for should they be hired. Use active language in this section to get Doug excited about what’s he’s going to be doing. A great way to do this is to start each bullet point with a verb.

For example: “Driving revenue growth through cost-effective marketing campaigns.” List out each of the major job responsibilities that Doug can expect to take on, and write them in a way that makes him excited to get started.

Here’s an example from the job posting at Klipfolio. Note how the writer keeps this section short and sweet, while still presenting a lot information and responsibilities.

‍Web Designer / Developer @ Klipfolio

Responsibilities:

  • Create – from concept through iteration to production – beautiful and engaging web experiences with strong graphic and motion components that reflect and positively extend the Klipfolio brand to the web site
  • Responsible for the look and feel, layout, visual appearance and the execution of entire design for the Klipfolio website
  • Work with the marketing team in coming up with creative designs and developing landing pages for various campaigns
  • Present designs and collect feedback from peers and executive level stakeholders
  • Run A/B test and conversion rate optimization throughout the website


8. Explain the next steps

Once you’ve presented a holistic overview of your company and the job, the final step in your recruitment ad is to explain the process. Tell Doug what he can expect to happen after he hits “Apply Now”. Will he be getting a call or an email shortly? How long will that take? What is the interview process like? When can he expect to start if he’s selected?

Be as detailed as possible in this section. This will give your candidates the ability to plan their schedules accordingly. This way they can be fully involved in your hiring process. But, if you’re going to give them an overview of what to expect, be sure to follow through with it. The last thing you want to do is break a promise to a high potential candidate.

Always remember, there is a lot of personal weight and emotion behind hitting that “Apply Now” button. Candidates should be treated with the same respect your treat any co-worker. That means clear communication, flexibility to their schedules, and following up on what you promise.

To give you an example of a great “next steps” section, let’s go back to our friends at Pivot + Edge.

What can I expect when I hit ‘Apply’?We’ll ask you to provide your details and answer a few quick qualifying questions, and then submit a short video introducing yourself. If you’re curious why we require a video, it’s because part of the job is coaching our customers to do the same, and if you’re not comfortable with video, you’re likely not a fit for our team. We’ll be collecting applications until Thursday, January 24, and we will be in contact with you around that time to discuss next steps. We appreciate the interest of all applicants and we want you to know that we will be in touch no matter what. What does the interview process involve?Once we’ve reviewed your application and scheduled a time to chat, the first step is a conversation with Jess Martin. After you go through the initial small talk that conversations between strangers inevitably start with, she’ll let you know that she’d like you to drive the conversation. To be successful in the people business, you have to be able to engage others in conversation, ask great questions, actively listen, and ask more questions. That’s exactly what she’ll be looking for in you. Assuming you demonstrate a strong ability to discover, control and close, she’ll arrange a time to meet up and see if we are the right fit for each other. We’re not just interviewing you at every step. We want you to interview us and ask questions as well.What is the target start date for this role?We’re motivated to hire for this role now, though worst-case scenario we’d like to have our new teammate onboard by mid February.
Talent Acquisition Specialist @ Pivot + Edge

There is absolutely no ambiguity about what to expect when you hit “Apply” in this recruitment ad. Taking the time to nail this final section will go a long way helping you seal the deal with our buddy Doug.


Source:   https://recruitee.com/articles/perfect-recruitment-ad

15 May, 2024
Development matters to employees, especially amidst today’s rapid advances in technology. In fact, 67% of professionals say they get less training than they want on new AI tools, and 41% of employees agree they’ll look for a new job in 2024 if they don’t get the training they need. (1) At the same time, more and more managers report that they don’t have the skills to meet the demands of the modern workplace. (2) That highlights how essential employee development programs are for companies that want to support their team leads and foster future organizational leaders. If you’re still not convinced that you should prioritize development, consider this: According to LinkedIn’s recent Future of Work Report, AI will likely change the skills required for our jobs by 65% by 2030. (3) A well-constructed employee development program is indispensable for organizations that want to upskill their best talent, promote internally, engage team members, and future-proof their companies. Still, development programs take collaboration at every level to be effective. In this in-depth guide to creating an employee development program, we’ll cover: What an employee development program is How it differs from employee development plans Why implementing one matters Seven steps to establishing an effective development program ‍ 📈 Align development programs with employee needs Our Competency Frameworks integrate with Leapsome Learning, allowing you to design courses based on the skills your employees need. 👉 Learn more TalentLMS and Vyond , 2024 Gallup , 2023 LinkedIn’s Future of Work Report , 2024 ‍ What is an employee development program? An employee development program is a training curriculum that organizations design for all staff members or a specific department or team. While every company may create employee development programs to address different issues or gaps, some classic examples include: Orientation and onboarding Management training One-time training related to specific topics or events Regular, company-wide professional development workshops and conferences The great news is that you can create an employee development program about anything you need to address at a department or company level. For instance: Building a time management training program if your employees need help organizing their time effectively. Designing a finance-related program to help employees understand their compensation package and manage their money. Starting a mentorship program for women, people of color, and other underrepresented groups as one of your diversity, equity, and inclusion (DEI) initiatives. ‍ Employee development programs vs. plans: What’s the difference? An employee development plan, unlike a program, is an individualized path that companies create on an as-needed basis It can be confusing to distinguish between employee development plans and programs. You might even wonder whether the difference matters, but it does — because creating a personnel development program is much more costly than setting up an individualized plan. An organization might create an employee development program to address recurring issues or challenges like onboarding or leadership . For instance, managers may notice that many employees report the same hurdles, like a long learning curve with specific tools or a need for mentorship. As a result, they might decide to create a development program to address these concerns. On the other hand, a manager or team lead may create an employee development plan for a specific group of team members or individuals. Think of a performance improvement plan that leadership might implement for employees who don’t meet workplace expectations. Alternatively, a team lead and their report may work together to create a plan around that employee’s specific goal, like improving their communication or writing skills. So, breaking it down, employee development programs: Exist for all employees, a specific department or team, or a certain subgroup of employees Are created once to address recurring needs and challenges May run on a specific schedule, where applicable Likely won’t need much managerial or leadership oversight In contrast, employee development plans: Exist for an individual or a select few people Are created to address a particular challenge or meet a particular goal Can be implemented on an as-needed basis and don’t need to follow a specific structure May require more managerial or leadership involvement ‍ ⭐️ Create a culture of development for your people Whether you’re designing a development program or an individualized plan, Leapsome Learning has the courses, paths, and automated workflows you need. 👉 Learn more The benefits of an employee development program Leapsome’s Competency Framework feature helps companies create more clarity about the professional skills team members need to advance Demonstrating your employee development program’s return on investment (ROI) to your organization’s leadership isn’t easy. However, creating one is well worth it. Development programs can help you: Increase employee engagement and boost retention rates — Professional development is a key driver in employee engagement and retention . That’s because the right training equips employees for their current roles and helps people establish and work towards specific career paths and opportunities. ‍ Build a more diverse and equitable culture — If you want to foster a diverse, inclusive workplace, creating an employee development program is a great place to start. Doing so closes skills gaps between employees who belong to underrepresented groups and their peers. Listening to team members from diverse backgrounds is essential to helping you determine what kinds of training you should prioritize. ‍ Instill a growth mindset — If you want your business to expand and thrive, you need a driven team that wants to grow together. Development programs help create a solid foundation for an ecosystem of learning and advancement . Still, you must develop your programming in collaboration with managers , leadership, and team members so everyone is involved. 7 steps to establishing an employee development program that helps employees thrive With a step-by-step plan, putting together an employee development program doesn’t have to be a daunting task Share this infographic on your site Simply copy the code snippet below and paste it into the HTML of your web page. Please include attribution to Leapsome. ‍ It’s often the managers’ job to initiate the process of creating development programs for employees, so if your organization hasn’t created a structured process or roadmap for such a program, you might not know where to start. In that case, we recommend following the subsequent steps to establish a successful development program. ‍ 🏗️ Start your development planning on a firm footing Use Leapsome’s AI-powered Competency Framework to generate a growth roadmap for every role in your organization — with only three inputs. 👉 Learn more 1. Take stock of your company & departmental OKRs Use a platform like Leapsome Goals to create company and team OKRs to inform your development programs If you’re in a managerial or leadership position, avoid creating a personnel development program in reaction to a problem. You’ll have much more success and get company-wide support for your professional development initiatives if you base them on your company goals, objectives, and key results (OKRs). Connecting your employee development program with your OKRs helps align company goals and initiatives to ensure you’re moving the needle forward effectively. Another reason to bring development into your OKR review and iteration process is that it’s already collaborative. So, it’ll naturally prompt you to work with leadership, team members, and even cross-departmental stakeholders to ensure your ideas are meaningful and realistic. That way, when it’s time to implement your OKRs — which in this case would include creating a training program — you’ll have the support and backing you need. ‍ 2. Do a needs analysis to identify skills gaps There are a few ways to go about performing a needs or skills gap analysis for your employees, but here are a few methods you can use: Analyze previous employee surveys and questionnaires — Make sure you evaluate the answers to open-ended questions as well as responses where employees rated their experiences on a Likert scale from one to ten. ‍ Review data from previous exit interviews — Get valuable insights into why your previous development initiatives may have failed and how you can improve them in the future. ‍ Revise the core competencies listed in your current job descriptions — Are those qualifications still sufficient for the role, or do they need to be modified or added to in any way to make your employee development program more relevant? ‍ Ask for direct observations from managers — Managers can speak directly to gaps they notice in team members’ performance. They may also identify soft skills that could make internal operations more efficient. ‍ ‍ Study previous performance review and performance objectives data — Performance reviews and objectives can help determine where employees need to develop in line with their current roles and aspirations. ‍ 3. Ask employees for feedback Leapsome Surveys makes gathering employee feedback easy with customizable templates and AI tools that summarize data quickly If your organization is dedicated to helping staff members better themselves professionally, regular employee feedback should be part of your development programs. And you need to ask about the right things, too. Here are some questions we recommend including in an employee survey about development: Are you satisfied or dissatisfied with our current training programs? Can you explain why? ‍ What do you value about our current training programs? ‍ ‍ What soft skills would you like us to prioritize in future development programs? Choose as many as you’d like: — Time management — Collaboration — Leadership — Critical thinking and problem solving — Creating a more inclusive, equitable work environment — Innovation — Flexibility and adaptability — Empathy — Assertiveness ‍ How often would you prefer development and training to happen? Please choose only one: — Once a month — Once every three months — Every six months — Once a year — As needed ‍ What learning methods or modules do you prefer? Please rank them from one to eight, with one being your most and eight being your least preferred: — Video training — Webinars and lectures — Simulated environments — Podcasts and audio — Online articles and resources — Structured courses with learning modules — Role-playing — Print resources like textbooks or manuals ‍ Where do you prefer to learn? Please rank them from one to five, with one being your most and five being your least preferred: — With an instructor, in-person — With an instructor, remotely — A hybrid of in-person and virtual training — Online, but self-paced — Offline, but self-paced As you process employee feedback, keep an open mind and think critically . You won’t be able to approach all knowledge or skills gaps with the same solution. For instance, even if most of your employees prefer online, self-paced training programs, that may not be the best way to address your team members’ needs. ‍ 4. Evaluate your training options against your available resources Now that you’ve collected executive, managerial, and employee feedback, you should have some sense of the training options that would work best for your employee development program. However, before deciding which type of training to implement, assess the resources you currently have at your disposal. These include: ‍ Budget — First, determine how much it would cost to train one employee. Then, multiply the number of employees you’ll be training by the cost of that training to determine your total expenses. If your calculations show you’ll go over your current budget, talk to your leadership team to determine if there’s a workaround or ask them to adjust it. ‍ ‍ Time — Consider how long it’ll take for employees to learn and gain confidence with their new skills, and ensure you’re using their time wisely. If your employees find training too time-consuming, it may demotivate them and make them feel it’s only interfering with their other duties. You may ultimately favor a short, hour-long webinar or single-day seminar to minimize the impact on employee schedules. ‍ ‍ Return on investment — It can be challenging for managers and HR professionals to prove that training programs boost metrics like productivity and profitability. However, employee development tends to positively impact job satisfaction and engagement, improving output and enhancing business performance. That means you can use your engagement scores to indicate a good return on investment. ‍ 5. Report your training plan recommendations to stakeholders Securing stakeholder support is essential before proceeding with any employee development programs. Keep in mind that stakeholders likely don’t have as much visibility over your team and employee training needs as you do, which means they may be more invested in staying under budget and minimizing their time commitment. Be sure to anticipate these or similar questions from your leadership team and other stakeholders: Are we already offering similar training on that subject? Can we combine these training sessions? Does this training need to be provided company-wide, or is it only applicable to a select group of employees? Would it be possible to conduct this training session 100% remotely? Do we already have an in-house expert who could lead a short training, rather than having to pay an external expert? How long will it take for employees to achieve proficiency after the training? Will this training be mandatory? And if not, how will we motivate employees to complete it? ‍ 6. Design incentives for employees to complete your program Employees will want to know whether your company’s training sessions and personnel development programs are mandatory. Even if they find your courses useful, some team members will need extra motivation to complete them. For instance, we recommend making your training and development program part of your employee competency frameworks and promotion criteria . Employees should know they’ll have to complete specific training before advancing to another role. As an additional incentive, consider setting up a rewards and recognition program for employees who complete certain training milestones and demonstrate proficiency with their new skills. You could even harness the power of healthy competition and design a contest around one of your training programs, for example, by dividing your trainees into teams and seeing which group accumulates the most points on quizzes. ‍ 7. Make space for practice & mentorship Employees need time for practice and mentorship before they can become proficient with a new skill It doesn’t matter if your employee development program focuses on nurturing hard skills or soft skills — team members need time to practice. Think of training sessions as introductions to skills rather than exhaustive courses. Indeed, people will need time to grasp all the applications of the learning material. With this in mind, managers should anticipate that it’ll take staff a few months to build proficiency with their new skills. That means incorporating those months into your employee development program’s timeline. You should also reinforce any training with coaching and mentorship . Ask team members who have more experience with a certain skill to check in with your trainees. Peer-to-peer mentorship is particularly important for skills like coaching, leadership, and communication, which often require more interpersonal guidance, exchange, and experience to improve. ‍ Upskill your workforce the right way with Leapsome Leapsome’s Competency Profile shows soft skill assessment scores, as well as how peers, direct reports, and managers rate someone’s performance Well-designed development programs are a win-win for companies. While they may require organizations to invest time and resources upfront, they empower employees with the competencies they need to advance professionally. Not to mention, they enable businesses to lay the right foundation for future leadership. Still, you can’t create robust development programs for your employees without collaboration, transparency, and data. Thankfully, Leapsome has the customizable templates, automations, and analytics you need to design an engaging employee development program. Our AI-powered Competency Frameworks enable you to generate a customizable skills matrix for every role within your organization with only three prompts, saving leadership time and energy. It also seamlessly integrates with Leapsome Learning for customizable course creation — and our Learning Marketplace , which offers a wide range of high-quality pre-built courses you can incorporate into learning paths. What’s more, in-depth data from Leapsome Reviews and Goals mean it’s simple to track development and measure the impact of your training programs. With Leapsome’s holistic suite of people enablement tools, it’s never been easier to take a data-based, people-centric approach to employee development. ‍ 🔥 Develop better employee development programs by leveraging data and collaboration Leapsome gives you access to the data you need to identify skills gaps and create more effective training programs. Source: https://www.leapsome.com/blog/employee-development-program
15 May, 2024
Why does it take so long to get things done around here? Everybody wants agility. Everybody thinks they understand it. Nobody actually has it. Leaders know this. And employees know it too. Gallup finds that 18% of U.S. employees say their company is agile. What agility really defines is a desire -- a desire to move faster, change faster, and deliver faster in response to a marketplace that is moving, changing, and demanding more than ever before. But the concept of agility alone doesn’t help leaders identify the challenges to speed and innovation in the modern organization . Here are the three biggest challenges to agility: 1. Ambition Colliding With the Matrix In most workplaces, every person is juggling an ambitious to-do list. They have a lot to get done in a day, a week, a quarter. If people are talented, they are even more ambitious. But the reality is this: Over eight in 10 U.S. employees are matrixed to some extent. That means that, in nearly all organizations, the people someone needs to get their to-do list done have different priorities than they do. One person’s No. 1 priority is another’s No. 10; that person’s No. 1 is another’s No. 10. Someone needs to meet with a client, while someone else needs them to decide on a plan for a future event. A team can’t proceed on a project until they get signoff from a stakeholder, but that stakeholder is troubleshooting a production line issue. This mismatch of combining ambitious lists with matrixed collaboration means less gets done. The solution? Leaders must ensure alignment of priorities across teams, fostering a collective focus on what’s important. When matrixed teams have the same priorities, they are ready, present and able to get much more done. Only about two in 10 U.S. employees strongly agree that the leaders in their organization have a clear direction for the organization. A leader’s responsibility is to align priorities between disparate teams and identify low priorities to cut. 2. Decision-Making Too Far From the Customer Agile workplaces focus on and prioritize creative solutions for the customer. An employee working in an agile workplace understands the customer, knows the customer’s problem and has the authority to solve it. They have permission to get the work done; they don’t have to ask 20 people for approval first. If the answer is, “I’ll have to get approval from my supervisor,” an organization isn’t agile. If the answer is, “Let me fix that for you now,” it’s agile. For teams to move faster, the decision point needs to be moved closer to the customer. Leaders should identify decision points and decide if they can move them closer to the action. Why doesn’t this happen? Because moving decision-making down the organization means giving responsibility and ownership -- and therefore risk -- to others. Real power is the power to fail and make mistakes. People often give up their own agency and pass it on to their supervisor if they are afraid of making a mistake. Shifting responsibility to someone else may avoid mistakes, but it won’t build a creative or courageous workplace culture. Leaders have to create a culture where it is OK to try and fail . 3. Waiting for “Perfect” Employees might want multiple levels of approval for another reason: They aren’t sure the final product is perfect. Fear of not being perfect can lead to endless cycles of minor improvements or repeated checks for validation from leaders. Both of these habits slow productivity. Embracing the concept of the “Minimum lovable product” encourages teams to release imperfect but functional products, inviting the customer to help co-create the final version. It means taking the mindset that the customer will help us find “perfect.” When done well, this strategy can lead to unexpected innovation. Teams aren’t on the hook for thinking of everything; instead, they can focus on listening to and responding to customers -- the very thing an organization needs to become more agile. Putting It All Together Modern organizations often approach work like a relay race, with one person running while others watch, eagerly waiting for their turn. However, a more effective approach is comparable to a football play, where every player is in motion at the same time. They are all doing different tasks, but those tasks work together toward a single outcome. Aligned priorities across roles, teammates empowered to make decisions, and real-time adjustments made in response to changing conditions -- when a team has all three elements, they aren’t talking about “agility,” they’re getting work done. Source: https://www.gallup.com/workplace/611675/search-agility.aspx
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